Super7 Toy Fair 2019 Preview

February 7th, San Francisco, California - Super7 maker of vinyl toys and lifestyle products is pleased to announce their upcoming releases for Toy Fair 2019 in New York from February 16-19th. The new Super7®  releases build on the brand tradition of taking nostalgic properties from the past and reinventing them with a unique twist for the modern consumer.

This year the most exciting unveiling at Toy Fair is its brand new line, Supersports™ by Super7®, a collection of licensed sports product.

  • Launching with Major League Baseball, the Supersports™ line features iconic MLB players and teams from the past plus the best of today.

The debut collection will include 3.75” ReAction Figures® of twelve classic MLB players, three MLB Mascot ReAction Figures, and also premier a new Jackie Robinson figure to commemorate his 100th birthday this year. This debut collection will launch and coincide with the 2019 MLB All-Star game.

Super7 will be at NYTF booth 5382, located on Level 1 and founder Brian Flynn and the Super7 team are available for appointments. Here are just a few additional exciting new products we will be announcing and showing off for the first time:

  • Seasonal Offerings including Universal Monsters Super Buckets

While toys and a unique retro approach lead our portfolio, our design origins allow us to be a one-stop shop for Seasonal Products. This year, after a gangbusters pre-launch in 2018, Superbuckets are back with an expanded line up for a full roll out in 2019, and will be the anchor Super7’s much larger seasonal roll out to be headlined by Universal Monsters, Alien, Transformers and more.

  • Blind Box come to ReAction Figures

After the interstellar success of the Alien Blind Box ReAction Figures Series 1 and 2 Super7 will expand their ReAction Figure blind box offerings with two new series of Masters of the Universe blind boxes, the first Iron Maiden blind box series and Series 3 of the Alien blind box ReAction Figures.

  • Rocky IV ReAction Figures enter the ring

ReAction Figures enter the ring with Rocky IV and its iconic 1980’s boxing clash. Immortalized as a set of 3 ¾” scale retro action figures, you can now relive the excitement of the titanic Cold War match between Rocky Balboa and Ivan Drago. The series includes: Rocky (ring attire), Ivan Drago (ring attire), Rocky (final round), Ivan Drago (final round), Rocky (winter training), and Sico the Robot.

  • Deluxe –Transformers Super Cyborg

Super7 explores the insides of the world’s favorite robots with the Transformers Super Cyborg Deluxe Action Figures! Each 11” tall Super Cyborg figure is fully articulated and features a transparent removable chest panel revealing the robotic guts within. The heroic Optimus Prime and evil Megatron are the first screen-accurate action figures of the original Generation One cartoon designs.   

Please contact for more information: Amanda Rubino at amanda@super7.com

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