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Super7 and Hasbro Team Up For G.I. Joe ULTIMATES! and ReAction Figures

Super7 and Hasbro Team Up For G.I. Joe ULTIMATES! and ReAction Figures


San Francisco, California – July 15, 2021 – Super7 is excited to collaborate with Hasbro to bring the world of G.I. JOE to its ReAction and ULTIMATES! lines of collectible figures.

The first wave of cartoon-accurate G.I. JOE ULTIMATES! includes First Sergeant Conrad S. Hauser - better known as Duke - along with the team’s original commando, Snake Eyes. Rounding out the wave are the ruthless Cobra Commander, and the Cobra Battle Android Trooper (B.A.T.). These figures are available for pre-order directly from Super7 now through August 15 at $55 each, with the delivery of this wave expected in Spring 2022.

The first wave of G.I. JOE 3.75” ReAction is due this September, and will include Snake Eyes, Kwinn, Scarlett, Cobra Commander, Destro, Baroness, and a variety of G.I. Joe Greenshirts and Cobra Troopers to satisfy collectors and army builders alike.

“As a kid growing up in the 70s and 80s, there were a few toy lines that became unique worlds to themselves; the space fantasy of Star Wars, the technology of Tron, the robot missile firing mayhem of Shogun Warriors, and the expansive world of G.I. JOE,” said Super7 Founder & Owner, Brian Flynn. “From comics to cartoons, action figures to vehicles, G.I. JOE was one of the widest worlds of action and adventure you could imagine.”

“G.I. JOE is an important toy line in the lives of so many collectors, and to have the opportunity to delve into its history and create new action figures for collectors like ourselves is truly a dream come true.”

For those who wish to experience the Super7 x G.I. JOE collaboration immediately, a collection of items including the Super Cyborg Cobra B.A.T. figure, apparel, accessories, and drinkware are currently available for purchase on

Additional waves of G.I. JOE figures can be expected later in 2021 and beyond. Super7’s super articulated ULTIMATES! 7” scale figures are the premiere fan product. They are made-to-order figures that come with a huge assortment of extra features, making them the most exceptionally intricate expressions of the character that can possibly be made.

ReAction Figures celebrate the iconic action figure of our childhood. The unique size and sculpting style was simple while allowing the imagination to go all in on daily adventures. With ReAction Figures, Super7 continues the classic action figure style while making the figures we wished we had while growing up.

To stay up-to-date on Super7, visit or @Super7 on Instagram.

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

© 2021 Hasbro, Inc. All Rights Reserved.

Founded in 2001, Super7 is the premier pop-culture design house and producer of toys, apparel and collectibles based in San Francisco. Led by designer Brian Flynn, Super7 has harnessed the graphics, aesthetics and energy of his obsession with science fiction, giant monsters, comic books, punk rock, skateboarding, robots and rebellion to build a unique and innovative business that crosses all categories and is not bound by traditional manufacturing boundaries. Visit for more information.

Brian Flynn reveals Super7's G.I. Joe plans!

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