In this Super7 Spotlight, we dive into how Sonic Boom Records brings music and toy fans together over a shared love for collecting, their favorite Super7 releases, and why Sonic Boom has become a must-visit destination for collectors of all kinds.

Super7 sits down with Kaori London, the passionate collector and creator behind @KLToyBox, to talk giant robots, Mecha, and all things Tokusatsu.

We chat with 1313 Mockingbird Lane, a toys and collectibles shop in Lawrence, Kansas, about how music has influenced their diverse inventory over the years, their shop’s vibrant community spirit, and the time they were on TV!

Super7 catches up with Rebs, the Detroit-based collector and artist behind @HiiCollect, and talks all things eerie, cute, and colorful.

The Weirdest are Super7's own villainous rejects on a path of peculiar pandemonium! We sat down and chatted with each of these new members of the Super7 World. Things are about to get weird! Let's meet them, shall we?

Super7's music collaborations have been anchored by some of our favorite heavy metal bands. One of those bands is metal's most mysterious band Ghost! We chatted with Associate Art Director Kyle Wlodyga about working on these unholy projects.  

Creating collaborations with artists and designers who we admire is something that dates back to the early days of Super7 and our first Japanese vinyl figures. We took a moment to chat with designer David Healey on the occasion of releasing our latest ReAction Figure collaboration with him.

The collaborations that Super7 has done with Saucony Shoes have been next level creative moments. Josh Fraser of Saucony has been the Lead Designer on these collabs. We spoke to him about his history in design and also what have made the Super7 x Saucony projects special.

Skate culture is at the deepest roots of Super7 and the launch of our collaboration with Powell-Peralta is a special moment. We talked to Special Projects Manager & Designer Colin Flynn about it.

The original Super7 retail store opened in 2003 in San Francisco's Japantown. The S.F. store moved to historic Haight Street in 2010 and in 2016 relocated to the current site in The Mission District. The Super7 San Diego store opened in 2015. We chatted with Retail General Manager Daniel Sant about what the Super7 stores are doing now.

Most people know Brian Flynn as the founder and owner of Super7, but it might not be common knowledge that Super7 is a family-owned and operated company that he oversees with his wife Dora Drimalas. We spoke with Dora to get her perspective on the world of Super7.

With the launch of The Simpsons Treehouse of Horror ReAction Figures we spoke with 2D Creative Director Aaron Eiland about working on the project. 

Music is a big part of what Super7 is about and it influences a lot of what we do. We've been very fortunate to have already collaborated with some of our favorite hip hop artists, including the supergroup Czarface!

The roots of Super7 goes back to when we were kids hanging out at our local independent comic, skate, toy, and record stores. We are committed to supporting independent retail since they are the heart and soul of the collectors world. One of our longtime indie retail partners is Kokomo Toys.

Super7 has released many music collaborations to date, but none has been more special than the one with the family of legendary heavy metal icon Cliff Burton. We spoke with Brian Lew of the Super7 E-Commerce and Marketing team about how this partnership came to be.

In the beginning of Super7 back in the early-2000s, we were part of a vibrant and inspiring art scene that grew around the world of Japanese vinyl figures. Our mascot Mummy Boy was born from this scene and many of Super7's oldest friends are from those early days. One of them is Tara, who some of us here consider Super7 Fan #1!

With the launch of Wave 5 of our G.I. Joe ReAction Figures, we spoke with Senior Product Design Manager Michael Gulen about his history with G.I. Joe and his role with this latest release.