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Super7 Announces Run The Jewels ReAction Figures

San Francisco, California – October 22, 2021 –

Super7 is excited to collaborate with Hip-Hop duo Run The Jewels to bring El-P and Killer Mike into its ReAction line of collectible figures. 

The first release from Super7 is inspired by the Run The Jewels’ hit song “Walking In The Snow” which was accompanied by a two-time Clio Music Gold winning stop-motion music video featuring El-P and Killer Mike action figures leading a toy room rebellion. Presented in a special 2-pack, these ReAction figures are available for pre-order directly from both Super7 and Run The Jewels from October 22 through November 22 at $45 each, with delivery expected in Spring 2022.

“I’ve been listening to El-P since Company Flow, and like many people, was introduced to Killer Mike through R.A.P. Music, when Mike and El-P first collaborated,” said Super7 Founder & Owner, Brian Flynn. “When Run The Jewels came out, it was a sonic and verbal assault, and it was amazing, but we had no idea how Super7 could ever work with them. Once we saw the music video for Walking in the Snow we knew action figures had to be made of this dynamic duo. It was a perfect fit.” 

The Run The Jewels ReAction 2-pack is expected to be just the beginning of the collaboration between Super7 and Run The Jewels, with additional offerings later in 2022.

ReAction Figures celebrate the iconic action figures of our childhood. The unique size and sculpting style was simple while allowing the imagination to go all in on daily adventures. With ReAction Figures, Super7 continues the classic action figure style while making the figures we wished we had while growing up.

Pre-orders are now open on Super7.com and RunTheJewels.com. To stay up-to-date on Super7, visit Super7.com or @Super7 on Instagram.

ABOUT RUN THE JEWELS Run the Jewels are hip-hop's preeminent anti-oppressor, anti-sucker, anti-wack-shit menace: the party band for the revolution or the apocalypse, whichever comes first. A collaboration between two veteran rhyme-slayers — Brooklyn's El-P and Atlanta's Killer Mike — Run the Jewels have gone from a whim-driven underground rap project to a worldwide sensation, headlining festivals, topping critics polls, nabbing Grammy nominations, soundtracking movie trailers and striking fear in any group unfortunate enough to follow them on a concert stage. More info at runthejewels.com or @runthejewels on Instagram.

ABOUT SUPER7 Founded in 2001, Super7® is the premier pop-culture design house and producer of toys, apparel and collectibles based in San Francisco. Led by designer Brian Flynn, Super7® has harnessed the graphics, aesthetics and energy of his obsession with science fiction, giant monsters, comic books, punk rock, skateboarding, robots and rebellion to build a unique and innovative business that crosses all categories and is not bound by traditional manufacturing boundaries. 

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