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Super7 partnering with FAO Schwarz as Hasbro license expands

Super7 partnering with FAO Schwarz as Hasbro license expands

FAO partnering with Super7 for exclusive Super Shogun TRANSFORMERS Optimus Prime PreOrder as Super7 expands its license with Hasbro

Super7 is expanding its license with Hasbro, Inc. on an incredible fan favorite: Super Shogun TRANSFORMERS Optimus Prime! This oversized figure is available for preorder only, and exclusively at select partner retailers, including iconic toy retailer FAO Schwarz. Super Shogun TRANSFORMERS Optimus Prime retails for $350 (including shipping), and is available for preorder, launching Friday, Feb 21, available through Mar 31.  

Super Shogun TRANSFORMERS Optimus Prime is a 24" tall figure based on the vintage Jumbo Machinder and Shogun figures. These Japanese figures are some of the most expensive vintage toys that collectors covet, with almost 50 different figures originally made in Japan. The Super Shogun TRANSFORMERS Optimus Prime is a nod to these amazing toys and a throwback to the very first toy Super7 made for the US market- a Super Shogun Stormtrooper in 2010. In a homage to its origins, this Friday, Super7 will exclusively launch its first Super Shogun since 2013, the Super Shogun TRANSFORMERS Optimus Prime.  

“FAO Schwarz is known for having extraordinary, one-of-a-kind toys, so we couldn’t be more thrilled to partner with Super7 on the Super Shogun TRANSFORMERS Optimus Prime PreOrder.” said David Niggli, Chief Merchandise Officer of FAO Schwarz. “We have long loved Super7 and supported their unique line of TRANSFORMERS figures so we know our customers and fans will be thrilled to have access to this fan favorite collectors’ Super Shogun.”

Super7 will look to collectors and fans to support this one-of-kind collector figure. Preorders for Super Shogun TRANSFORMERS Optimus Prime will be available starting Feb 21 at, and through FAO Schwarz and other exclusive retail partners. 

Be the first to see the Super Shogun TRANSFORMERS Optimus Prime on display at NYTF!  Additional Transformers ReAction Figures from both Wave 1 and Wave 2 are available at the show as well.

Please visit Super7 at Booth 5382 at New York Toy Fair, go online to or visit our exclusive retail partner FAO Schwarz, and online retailers Big Bad Toy Store, Entertainment Earth and Polyphony to preorder this exclusive collectible.

TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2020 Hasbro. All Rights Reserved. Licensed by Hasbro.


About Super7

Super7® is the premier pop-culture design house and producer of lifestyle-oriented collectibles, toys and apparel based in San Francisco. Led by designer and founder Brian Flynn, Super7® has harnessed the graphics, aesthetics and energy of his youthful obsession with science fiction, giant monsters, comic books, punk rock, skateboarding, robots and rebellion to build a unique and innovative business that crosses all categories and is not bound by traditional manufacturing boundaries. Besides its own branded products, Super7 has also designed, manufactured, and distributed officially licensed programs for Star Wars, Masters of the Universe, the original Alien and Planet of the Apes movies, as well as for music legends Iron Maiden, the Misfits, and King Diamond. Super7® now brings that same unique aesthetic to its new line, Supersports™ by Super7®, to create a new multi-category line of unique collectibles for sport fans worldwide and lead by its new licensing agreements with Major League Baseball, the National Basketball Association, US Women’s Soccer and more. For more information:

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms.  Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS as well as premier partner brands. Through its global entertainment studio eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past eight years. Learn more at, and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).

© 2020 Hasbro, Inc. All Rights Reserved.  

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