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In May of 2001, Super7 began as a magazine about Japanese vintage toys. Fast forward 23 years and we’re making ten different styles of collectible action figures (with more to come 🤫), some seriously rad apparel, and a truly epic assortment of accessories! We’ve collaborated with countless fan favorite licenses along the way - from bands, movies, t.v. shows, comics, and artists - but have also created some memorable characters including our beloved mascot, Mummy Boy.

  • Lovable characters, twice the FUN! — Introducing FUN! FUN! by Super7

    Lovable characters, twice the FUN! — Introducing FUN! FUN! by Super7

    Our love for vinyl toys continues to grow and we are excited to announce our newest product line- FUN! FUN!! Following the cute and minimal Mascot Vinyl aesthetic, FUN! FUN! are 5” tall, 2-part vinyl figures that are squished and inflated to be as charming as can be. Lovingly crafted in premium soft vinyl with hand painted details, FUN! FUN! come in delightfully colorful patisserie shop window boxes that overflow with adorable, brightening the room and begging to be taken home.

    More Fun! Fun! Coming Soon

ULTIMATES! action figures deliver ultimate impact!

Highly detailed and intricately sculpted, Super7's ULTIMATES! action figures are sure to impress! With interchangeable heads and hands as well as an arsenal of accessories, they're a collector's dream come true!

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Shop ULTIMATES!

DELUXE Action Figures!

Highly detailed and intricately sculpted, Super7’s DELUXE action figures are 7" scale action figures that bring the essential elements of your favorite core characters to life!

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Shop Deluxe!

One look at Super7’s Vintage figures and you know that they’re ready to handle the kind rough-and-tumble play that an ACTION figure would need to be able to withstand in the hands of an energetic kid! Inspired by the classic 5.5” action figures popularized in the mid ‘80s and early ‘90s, Super7’s Vintage figures are begging to be taken out of the packaging and go toe-to-toe with any other action figure in a battle to master the universe that is your collection!

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Shop Vintage Figures

Introducing ReAction+

Designed to look and feel like the vintage toy line from the early 80s, these ReAction+ Figures feature throwback O‑Ring construction with 12 points of articulation for ultimate posability.

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Shop ReAction+ Figures

Recapture the action figure adventure you remember!

Super7's ReAction figures bring back one of the basic pleasures we remember so fondly: when simple, hand-held action figures unlocked a universe of adventure. No matter whether you're into sports, music, movies, tv, or toys, Super7 has ReAction figures that are sure to rekindle your sense of nostalgia.

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Shop ReAction Figures

Surprise yourself with a Blind Box!

Whether you’re a seasoned collector or a casual fan, Super7 Blind Boxes ensure a rush of excitement with each unboxing. Let destiny guide your hand as you delve into the mystery and discover which unique ReAction Figure awaits you!

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Shop Blind Boxes

With premium vinyl construction and tailored softgoods accessories, you won't know whether to display your Super7 SuperSize designer figure or cuddle with it! We've got your favorite characters with more on the way!

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Shop SuperSize

At a towering 20 to 24" tall, Super7's Super Shogun figures push the boundaries of action figures to the limit! They're not just statuesque, though, with articulated arms and head; spring-loaded "rocket firing" fists or fingers; and wheels in the feet; they're ready for rolling combat action adventure!

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Shop Super Shogun

Get inside the action!

Super7's Super Cyborgs give you an window to the inner-workings of your favorite characters! Inspired by Japanese Henshin Cyborgs, our Super Cyborgs and their removable panels will let you see what makes these icons tick!

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Shop Super Cyborgs

Wind 'em Up

Inspired by the vintage-style plastic and tin wind-up tricycle toys, these whimsical Super Cycles feature a 5" soft vinyl figure and a wind-up mechanism, colorful wheels, and a functioning bell above the back tire!

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Shop Super Cycles

Handmade in Japan.

Our early roots are planted in Japanese toy culture. Our craftsmanship and process started here. Now we share our limited-edition, one-of-a-kind toys made with the same craftsmanship and process as their ancestors.

But you need to act fast, they don't last long!

Shop All Japanese Vinyl!
Shop Japanese Vinyl!

Squeaky-clean fun!

We're practically bubbling over with ideas for retro-fun items like the Universal Monsters Super Soapies! They're vintage-style Universal Monsters bubble bath bottles that conjure up memories of good clean fun! With a bubble-wand integrated into the head, you can even have a bubble bonanza, no bath required!

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Shop Super Soapies!

Even More Formats

Trading Card Packs

Explore Trading Cards

Trading Card Packs

Explore Trading Cards

Keshi Surprise!

Super7's Keshi figures are a super take on the classic Japanese toys. They're action figures small enough to be stashed in your pocket, and cute enough that you'll want to collect them all!

Keshi Surprise!

Keshi Surprise!

Super7's Keshi figures are a super take on the classic Japanese toys. They're action figures small enough to be stashed in your pocket, and cute enough that you'll want to collect them all!

Keshi Surprise!

Plush

Whether displayed on a shelf or hugged as comforting companions, plush are must-have collectibles. Shop our collaborations with our friends and legendary designers David Horvath and Sun-Min Kim!

Explore Plush

Plush

Whether displayed on a shelf or hugged as comforting companions, plush are must-have collectibles. Shop our collaborations with our friends and legendary designers David Horvath and Sun-Min Kim!

Explore Plush

Retro Halloween Masks

Classic horror and vintage Halloween masks are the perfect nostalgic combination! Super7's Retro Halloween Masks are made of high quality plastic with an elastic headband all in classic window box packaging that will remind you of spooky trick-or-treating fun!

Explore Retro Halloween Masks

Retro Halloween Masks

Classic horror and vintage Halloween masks are the perfect nostalgic combination! Super7's Retro Halloween Masks are made of high quality plastic with an elastic headband all in classic window box packaging that will remind you of spooky trick-or-treating fun!

Explore Retro Halloween Masks

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  • Super7 Collector's Checklists!

    Are you a collector? A completist? Super7 checklists are here to help keep you sane... and organized!

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