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In May of 2001, Super7 began as a magazine about Japanese vintage toys. Fast forward 23 years and we’re making ten different styles of collectible action figures (with more to come 🤫), some seriously rad apparel, and a truly epic assortment of accessories! We’ve collaborated with countless fan favorite licenses along the way - from bands, movies, t.v. shows, comics, and artists - but have also created some memorable characters including our beloved mascot, Mummy Boy.

  • Lovable characters, twice the FUN! — Introducing FUN! FUN! by Super7

    Lovable characters, twice the FUN! — Introducing FUN! FUN! by Super7

    Our love for vinyl toys continues to grow and we are excited to announce our newest product line- FUN! FUN!! Following the cute and minimal Mascot Vinyl aesthetic, FUN! FUN! are 5” tall, 2-part vinyl figures that are squished and inflated to be as charming as can be. Lovingly crafted in premium soft vinyl with hand painted details, FUN! FUN! come in delightfully colorful patisserie shop window boxes that overflow with adorable, brightening the room and begging to be taken home.

    More Fun! Fun! Coming Soon

ULTIMATES! action figures deliver ultimate impact!

Highly detailed and intricately sculpted, Super7's ULTIMATES! action figures are sure to impress! With interchangeable heads and hands as well as an arsenal of accessories, they're a collector's dream come true!

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DELUXE Action Figures!

Highly detailed and intricately sculpted, Super7’s DELUXE action figures are 7" scale action figures that bring the essential elements of your favorite core characters to life!

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One look at Super7’s Vintage figures and you know that they’re ready to handle the kind rough-and-tumble play that an ACTION figure would need to be able to withstand in the hands of an energetic kid! Inspired by the classic 5.5” action figures popularized in the mid ‘80s and early ‘90s, Super7’s Vintage figures are begging to be taken out of the packaging and go toe-to-toe with any other action figure in a battle to master the universe that is your collection!

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Introducing ReAction+

Designed to look and feel like the vintage toy line from the early 80s, these ReAction+ Figures feature throwback O‑Ring construction with 12 points of articulation for ultimate posability.

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Recapture the action figure adventure you remember!

Super7's ReAction figures bring back one of the basic pleasures we remember so fondly: when simple, hand-held action figures unlocked a universe of adventure. No matter whether you're into sports, music, movies, tv, or toys, Super7 has ReAction figures that are sure to rekindle your sense of nostalgia.

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Surprise yourself with a Blind Box!

Whether you’re a seasoned collector or a casual fan, Super7 Blind Boxes ensure a rush of excitement with each unboxing. Let destiny guide your hand as you delve into the mystery and discover which unique ReAction Figure awaits you!

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Shop Blind Boxes

With premium vinyl construction and tailored softgoods accessories, you won't know whether to display your Super7 SuperSize designer figure or cuddle with it! We've got your favorite characters with more on the way!

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At a towering 20 to 24" tall, Super7's Super Shogun figures push the boundaries of action figures to the limit! They're not just statuesque, though, with articulated arms and head; spring-loaded "rocket firing" fists or fingers; and wheels in the feet; they're ready for rolling combat action adventure!

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Get inside the action!

Super7's Super Cyborgs give you an window to the inner-workings of your favorite characters! Inspired by Japanese Henshin Cyborgs, our Super Cyborgs and their removable panels will let you see what makes these icons tick!

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Wind 'em Up

Inspired by the vintage-style plastic and tin wind-up tricycle toys, these whimsical Super Cycles feature a 5" soft vinyl figure and a wind-up mechanism, colorful wheels, and a functioning bell above the back tire!

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