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Transformers Deluxe

Optimus Prime (VHS)

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The return of Optimus Prime! This 7” scale, highly articulated Optimus Prime (VHS) Transformers DELUXE figure is inspired by the animated series from the 1980s, features intricate sculpt and premium paint detailing, and comes with a blaster accessory. Secured in plastic, VHS box-style packaging reminiscent of the old school multi-episode Transformers VHS tapes, you’ll be in a (semi) truck-load of sorrow if you miss the chance to collect one of these Optimus Prime (VHS) DELUXE figures- available exclusively at Macy’s!

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Available Formats
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We've got almost as many different types of Transformers action figures as there are foiled Decepticon plots. With a super assortment of ULTIMATES, ReAction, Keshi, Super Cyborg, and even towering Super Shogun figures, there's a Super7 Transformers action figure to fit any size collection!

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Super7 Transformers collector checklist document with checkboxes for various Autobot figures

Transformers Collector's Checklist

Are you a collector? A completist? Super7 checklists are here to help keep you sane… and organized!

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DELUXE Action Figures

Highly detailed and intricately sculpted, Super7's DELUXE action figures are 7" scale action figures that bring the essential elements of your favorite core characters to life! The new Super7 DELUXE figures feature full articulation and come with the essential accessories for each character. The releases also come on new blister card packaging with entry level pricing for new collectors!

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Super7, ReAction Figures, ULTIMATES!, Super Cyborg, Super Shogun, Drive-Thru Drinkware, Ghostland, Destroy All Kaiju, Mummy Boy, Rose Vampire, Kandy Kaiju, Monster Family and Snakes of Infinity are all registered trademarks of Super7 Retail, Inc. 2001-2025. All other names and licenses are TM + © their respective owners.