March of the Monsters 2024 with Super7

It's March and here at Super7 the Monsters are March-ing in to help us celebrate our first Halloween celebration of the year: March of the Monsters!

Super7’s attachment to Halloween goes back to the earliest days of the company, but it got serious in 2017 when we did our first Boodega event during San Diego Comic-Con to celebrate the launch of our collaboration with Universal Monsters.

The line for the debut Super7 Boodega event during SDCC 2017.

In a recent exclusive interview with Bloody Disgusting, Super7 founder Brian Flynn elaborated:

“Boodega started as a celebration of Universal Monsters,” says Flynn. “But it was also part of our core DNA, which was celebrating monsters, and we’re like, what’s our Halloween holiday? We need more than just the 31st. I need all month. I need time. So, that was the impetus behind Boodega, and that was really us, actually. If you look at the original Boodega, that was us going to Universal, saying, ‘We want to create a moment for Universal Monsters. We want to really celebrate this. We don’t see it happening out in the world."

“After we did the first and second Boodegas at San Diego Comic-Con, we took it out into more of an event at Halloween time. And then obviously, as Boodega got going, we’re like, ‘I don’t want to wait a whole year to talk about monsters.’ So we were like, ‘What’s exactly the in-between time?’ Like your half birthday, if you will. That was March. And so we’re like, ‘All right, March, what is it?’ Okay, it’s March Monsters; let’s go. It’s like Boodega’s; it’s not even his evil twin, it’s just his doppelganger. So you have Boodega happening in October and March Monsters, or March the Monsters, in March. That way, twice a year, we really come back and sit down and really just kind of nerd out on a whole bunch of monster stuff and give it an excuse to come to life, which is a lot of it. Because so often it’s like, ‘Oh, that’d be really cool. Let’s save that for Halloween.’ I don’t want to wait until Halloween. I want it now.”

Which brings us to March of the Monsters 2024! This year's event once again takes place online at Super7.com and at the Super7 retail stores in San Francisco and San Diego. Join us all month long as we celebrate and embrace all things monsters with new exclusive monster releases!