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Bruce Lee ULTIMATES! and ReAction Figures Coming From Super7 This Year

Bruce Lee ULTIMATES! and ReAction Figures Coming From Super7 This Year

San Francisco, California – February 1, 2022 – Super7 is excited to partner with the Bruce Lee Family Company to bring the martial arts legend into its world of ULTIMATES! and ReAction figures.

The collaboration kicks off with Bruce Lee ULTIMATES! figures, honoring two of his most memorable looks. “The Challenger" showcases the iconic yellow jumpsuit, while “The Warrior” variant features Bruce in his kung fu outfit. These 7" scale, highly-articulated, made-to-order figures come with interchangeable parts and additional iconic accessories, making them the ultimate collectible for any Bruce Lee fan. 

The Bruce Lee ULTIMATES! figures will be available for pre-order directly from Super7 on Thursday, February 3, at $55 each. As a made-to-order release, the pre-order window is open until March 4, with expected delivery of the figures in late 2022.

The first wave of 3.75" articulated Bruce Lee ReAction figures are scheduled to arrive this fall.

“Growing up as a kid, there was no bigger icon than Bruce Lee. He was more than a superhero or fantasy character, he was real. We watched his movies with wide-eyed wonder and tried to punch, kick and jump our way through every object in our path (usually to very little success),” said Super7 Founder & Owner, Brian Flynn. “As we got older, you delved more into the messages behind the art, ideologies, theories and practice. Bruce was ahead of his time and place, with his message being more important now than ever. I can still quote his movies word-for-word to this day.”

Super7’s highly articulated ULTIMATES! 7” scale figures are the premiere fan product. They are made-to-order deluxe action figures that come with an assortment of extra features, making them the most exceptionally intricate expressions of the character that can possibly be made.

ReAction Figures celebrate the iconic action figures of our childhood. The unique size and sculpting style was simple while allowing the imagination to go all in on daily adventures. With ReAction Figures, Super7 continues the classic action figure style while making the figures many wished they had while growing up.

To stay up-to-date on Super7, visit or @Super7 on Instagram.


Founded in 2001, Super7® is the premier pop-culture design house and producer of toys, apparel and collectibles based in San Francisco. Led by designer Brian Flynn, Super7® has harnessed the graphics, aesthetics and energy of his obsession with science fiction, giant monsters, comic books, punk rock, skateboarding, robots and rebellion to build a unique and innovative business that crosses all categories and is not bound by traditional manufacturing boundaries. Visit for more information.


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